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Mnemonic has over 40 years of cumulative brand naming experience. Here is a short list of some of the work you might recognize.
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The leader in handheld computing hardware and software, Palm Inc. is the corporate spin-off from 3Com® that introduced the world to the PalmPilot.
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Led transition of corporate/brand name from 3Com PalmPilot to Palm Inc. Also, developed Palm Powered® designation for software licensees, and created hardware nomenclature system — m100, m500, and i700 series. |
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Developed exclusively for Wal-Mart® distribution, Levi Strauss Signature® serves as the cornerstone of future growth for Levi Strauss & Co.
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Developed name. |
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Formed as an independent company, Lucent® comprises Bell Laboratories and many business units.
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Partnered in company name development. |
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Previously known as Softbank Venture Capital, this $2.5 billion company was one of the most prominent private-equity venture firms in Silicon Valley. Its portfolio has included Yahoo, Art Technology Group, and E-Loan.
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Developed new company name. |
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The world's leading designer and marketer of authentic athletic footwear, apparel, equipment and accessories, Nike brings inspiration and innovation to every athlete in the world.
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Helped develop new product names. |
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The first new condom design in 150 years, EZON® is a polyurethane, bi-directional condom that had no "right" or "wrong" side.
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Developed EZON brand name. |
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Dedicated to establishing trusting relationships based on respect for personal information in the networked world, TRUSTe runs an award-winning global privacy certification and seal program.
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Developed name. |
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